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Chalay Thay Saath Karachi Premiere held at Nueplex Cinema!

Director Umer Adil and Producer Beenish Umer of We Think Films in association with Hot Water Bottle Films premiered their feature film ‘Chalay Thay Saath’ in Karachi at Nueplex Cinema on Thursday 20th April 2017.

The film’s premiere which took place in Karachi was attended by notable socialites, members of the fashion and entertainment industry along with corporate personalities and esteemed members of the press including; Aamina Sheikh, Ali Kazmi, Alishba Yousuf, Asim Reza, Bilal Ashraf, Ehtesham Ansari, Faiza Saleem, Gohar Rasheed, Hira Tareen, Mikaal Zulfiqar, Mohib Mirza, Shahroz Sabzwari, Shamoon Binzubair, Sehrish Khan, Shehzad Sheikh and Shehryar Munawar just to name a few.

Chalay Thay Saath is a romantic-drama film which has been directed by Umer Adil, produced by Beenish Umer with Sheikh Shiraz Mubashir as the Executive Producer. The ensemble star cast includes Syra Shahroz, Kent S. Leung, Behrooz Sabzwari, Mansha Pasha, Zhalay Sarhadi, Shamim Hilaly, Osama Tahir, Faris Khalid and Sherbaaz Kaleem. Chalay Thay Saath is a feel-good film that depicts a journey of growth, friendship, love and loss, set in beautiful Gilgit- Baltistan region in the north of Pakistan. The film revolves around the character of Resham; a doctor who is on a trip home with her friends who have never been there before.

Speaking about ‘Chalay Thay Saath’, Film Director Umer Adil and Beenish Umer, Producer of Chalay Thay Saath have said, “Chalay thay Saath is a story of friends on a journey together, a physical journey as well as a more internal one of self-discovery. For both of us as Director and Producer, Chalay Thay Saath has been a journey of love, blood, sweat and tears- our heart and soul have gone into this story and making it come alive for the big screen. With the premiere yesterday and the nation wide release today, we hope to bring to the audience a feel good film, loveable characters, a heartfelt story set in a mesmerising backdrop of the gorgeous Gilgit-Baltistan region. We urge the Pakistanis out there to give it a chance and to go watch the film.”

With debutant filmmaker Umer Adil and Producer Beenish Umer behind the vision of the motion picture set to release on Friday 21st April 2017, the modern romantic film had Nabila Salon as the motion picture’s Official Hair & Make-up Partner along with Palwasha Yousuf for wardrobe Styling The script for Chalay Thay Saath has been penned by Atiya Zaidi, Sabina Islam of IMGC as the official global film distributor and all media management and consultancy by OUR Solution.

I’m Arooj Atiq!
Digital Media specialist by profession, Blogger, Tea addict 🙂 Curious by nature , A crazy Cat lover , This blog is all about Lifestyle, beauty and happening around Pakistan & Dubai – UAE

Cereal Entertainment presents Pujaran on Tv One

Pujaran – Synopsis


A woman’s passion for money threatens to destroy many lives.


The beautiful Madiha marries Ramis for his wealth.

Then destiny brings Abis closer to her.

But Abis is married to her best friend Haniya.

Will Madiha accept her fate? Or will she fight for what she loves?


Character Sketches


Madiha : Abeautiful young woman who yearns to acquire wealth and status. Coming from a deprived low middle class background, Madiha is not mean by nature but she is determined to break away from her environment even if it means making tough choices.  Her innocent looks and humble manner make her seem helpless and vulnerable – something she uses to get what she wants.


Ramis : Sober and responsible Ramis is a caring son and loving brother. He has become a workaholic because he doesn’t want to burden his younger brother Abis with business matters. This untiring devotion to work leads to major health issues which he ignores. On meeting Madiha , he is charmed by her beauty and  innocence and decides to give her all the happiness he can—

because his trusting nature cannot see that she is drawn to

him for his money.


Abis : Ramis’s younger brother who believes in living life to the fullest. A lively young man with a naughty sense of humour, Abis

is romantically involved with his cousin Haniya and wants to marry her some day. When fate brings him closer to Madiha he is unable to see her true colours and finds himself in a difficult and dangerous situation. Although he is not a petty man, Abis hates deceit and believes in punishing anyone who has harmed him.


Haniya : Gentle and kind Haniya is a good friend to all but has a close relationship with Madiha. Despite knowing of Madiha’s modest background, she suggests her name to Ramis’s mother when his marriage is being planned. She endures many hardships later on because of Madiha but does not expose her friend often forgiving her for her thoughtless behavior.

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Trailer Launch of Actor-In-Law

The cast and crew of the upcoming movie Actor-In-Lawmet the print, social and electronic media here today at a local five star hotel, for its trailer launch.


The film directed byNabeelQureshi and produced by Fizza Ali will be distributed locally and internationally by Urdu 1 Pictures. The stellar cast boasts Fahad Mustafa alongside Mehwish Hayat as the leads, whileinternational film stars Alyy Khan and the legendary Om Puri, who will be making his film debut in the Pakistani film industry with this film, complete the ensemble.


The event opened with a brief introduction of the cast and crew of the film as Shanaz Ramzi, CEO STARLINKS PR and Events invited them on stage. Among those who spoke on the occasion were Nina representing Urdu 1 Pictures, the producer Fizza Ali followed by the director Nabeel Qureshi. The film’s trailer was unveiled before a delighted audience after which Alyy Khan, MehwishHayat and Fahad Mustafa talked about their experiences on the sets, their characters and what it was like working with Om Puri sahib.

An animated question and answer session followed after which Ms Shanaz Ramzigave a vote of thanks.


The trailer launch and press conference was followed by a sumptuousiftar and dinner.


The movie is set to release nationwide on Eid-ul-Azha 2016.

The PR of the event was handled by Starlinks PR and Events.

Fiza Ali Meerza and Nabeel Qureshi

Fahad Mustafa, Mehwish Hayat and Rana Kamran, Director of Photography of the Film, Actor in Law


I’m Arooj Atiq!
Digital Media specialist by profession, Blogger, Tea addict 🙂 Curious by nature , A crazy Cat lover , This blog is all about Lifestyle, beauty and happening around Pakistan & Dubai – UAE

Khaamta Handcrafted launches its new Pret Line

Khaamta handcrafted held the much-awaited launch of its new pret line

and the grand opening of its flagship store in Karachi at Zamzama Mall, which was well-

attended by a large number of print, electronic and social media, along with Karachi’s well

known socialites and celebrities.

Speaking to the guests present at the opening Ghazala Saifi owner of Khaamta Handcrafted

elaborated on how Khaamta strives for perfection from the use of its thread to the weave of its

fabric to bring together an ensemble that is unique and memorable. Models Asif Rehman,

Saima Haroon, Saima Azhar and actor Tipu Sharif were seen mingling with guests, sporting

Khaamta creations. Khaamta is certainly on its way to becoming a sought-after brand

synonymous with handcrafted perfection.

The PR and monitoring of the event was handled by Starlinks PR and Events.

I’m Arooj Atiq!
Digital Media specialist by profession, Blogger, Tea addict 🙂 Curious by nature , A crazy Cat lover , This blog is all about Lifestyle, beauty and happening around Pakistan & Dubai – UAE

Instagram Rock stars


@ atifaslam

Followers: 1.1 M

Atif’s Instagram feed is a virtual  travel diary  you will find his  family moments as well.


@ ali_zafar

Followers: 709k

Ali is rocking instagram with his event performances feed.



@ fawadkhan81

Followers: 424k

His feed is full of Bollywood tales you’ll love to double tap !




Followers: 520k

Mehreen Syed is one of the top Pakistani models.  She is truly a beauty diva, you will find her Instagram buzzed with   gorgeous shots from her modeling career

Caution : She is hot !



Followers: 289k

Hamza’s Instagram account is buzzed with fans hits & comments with only 85 posts.

I’m Arooj Atiq!
Digital Media specialist by profession, Blogger, Tea addict 🙂 Curious by nature , A crazy Cat lover , This blog is all about Lifestyle, beauty and happening around Pakistan & Dubai – UAE

A Companion to the Historical Film

Anjum Shehzad teams up with Sarmad Sehbai for “MAH-E-MIR”

Anjum Shehzad prefers to be in a league of his own, unlike other Pakistani filmmakers! Yes, our very own Bobby from Famous Old Pakistani Comedy Drama Family Front. The director who’s totally engrossed in the making of Mah-E-Mir.

The veteran poet, dramatist, film and theatre director Sarmad Sehbai has brilliantly scripted the film based on the struggles of a contemporary poet and draws parallels with the life of Mir Taqi Mir

Gone are the days when every other Pakistani movie was “Maula jatt Noori Nath Style”

Pakistani cinema is back with a bang with some praise worthy movies over the past years.

With most released films in 2015. Three of which were massive blockbusters, the most awaited revival of  Pakistani cinema is happening, Slowly but Steadily.

We see a new Pakistani movie every so often with a great script and a better direction.

Mah-e-Mir a movie based on the life of a contemporary poet of present times and how his life draws parallel with the legendary literary figure, Mir Taqi Mir, is yet another film every movie enthusiast is looking forward to this year. Releasing on May 5th in the UAE and across Pakistan on May 6th 2016, Mah-e-Mir shows potential with its astral cast and production crew.

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Written by Sarmad Sehbai, poet, playwright, film and theater director and directed by the popular Anjum Shahzad who has raised a name for himself as a very talented director with in a short period of time.

Some of his notable works include dramas like Thoda Toda PyarKhuda aur Mohabbat and Mirat Ul Uroos that highlight some sensitive issues along with other topics.

A lasting legacy to be celebrated, some of Mir’s impeccable and notable couplets like:

 “Hasti apni habab ki si hai, Yeh numaish ik serab ki si hai”

 “Ibtidaa-e-ishq hai rotaa hai kyaa, Aage aage dekhiye hotaa hai kyaa”

The movie has used poetry of course  by Mir and sung by. BinaRajab AliFarid AyazAbu Muhammad Qawal and Shafqat Amanat Ali Khan

The first video song of Mah-e-Mir “Us Ka Kharam” is out.

The first look and complete song line-up of Mah-e-Mir would be available digitally for all to view and download, and would be the first of a series of videos to go digital daily till all the music will be available on the internet.

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Miraqasm Media will soon be releasing Mah-e-Mir to honor the legend of Urdu literature.

The Film will be distributed by HUM FIMS & EVEREADY GROUP OF COMPANIES.  The PR of MAH-E-MIR is handled by STARLINKS PR

This will be the first time that a movie that shows a par with a contemporary poet of present and Mir Taqi Mir’s life, will hit the silver screens, produced by Sahir Rasheed and Khurram Rana.

What’s more, the coveted avatar of Mir/Jamal in the movie is donned by Fahad Mustafa. Alongside him is the cream of the crop Iman Ali as Mir’s courtesan loverSanam Saeed as Naina Kanwal and Aly Khan as Nawab Sahab with Manzar Sehbai and Huma Nawab.

The story follows the struggle of the contemporary poet and draws parallels with events in Jamal’s life, his dilemma in relationships and his career as a poet.

This alone creates enough eagerness to go watch MAH-E-MIR.

Hijrat Press Meetup

The cast of the upcoming romantic movie Hijrat which is written and directed by Farooq Mengal and produced under the banner of Farooq Mengal(FM) Productions met the media on 8th April 2016 at Hijrat’s music launch. The film, which will be distributed nationwide by HUM Films and Eveready Group of Companies is a love story which plays out in the fore ground of exordus of millions of people from Afghanistan to Pakistan following the Afghan War.
The cast and crews fresh talent in the lead roles – model – turned – actor Asad Zaman as the male protagonist and Rabia Butt and Rubbab Ali is the female protagonist. Industry Veterans like Nadeem, Ayub Khoso, Durdana Butt, Jamal Shah, Mahjabeen, Saima Baloch and Noman Aijaz also make up the cast of Hijrat. Film star Sana also makes a special guest appearance in the film.

The program, hosted by Shahnaz Ramzi, CEO STARLINKS PR began with a welcome and brief introduction about the movie. The atmosphere through out the meet and greet waslight hearted-charged, especially because of the presence of Ali Azmat who has lent his musical talent to the Hijrat soundtrack. One of the highlights of the event was Ali Azmat’s Live performance of the songs he has sung for the Film.

Among those who spoke occasion were Sultana Siddiqui, Farooq Mengal, Asad Zaman, Rabia Butt, Rubbab Ali, Mahjabeen, Saima Baloch, Ayub Khoso, Jamal Shah, Durdana Butt, Ali Azmat, Nadeem and Sana they shared their experiences spanning both Pakistan and Turkey, while the cast making its tribute on the Silver Screen also spoke about making the transition to the big screen. Ali Azmat spoke at length on the music of Hijrat. Without giving too much of the story away, the cast talked about how wild the movie is part of the resurgence of Pakistani Cinema, they hope that it will also help to throw light on the history of Pakistan.
An animated question and answer session followed, leaving everyone waiting excitedly about the screening of the film.

The movie hits the cinemas nationwide on April 22, 2016.

The PR of the event was done STARLINKS PR and Events.

I’m Arooj Atiq!
Digital Media specialist by profession, Blogger, Tea addict 🙂 Curious by nature , A crazy Cat lover , This blog is all about Lifestyle, beauty and happening around Pakistan & Dubai – UAE


BB Events & PR along with Empact Activations launcheda one-of-a kind series of musical events #CornettoPopRock at Ban Thai, Ocean Mall Karachi. #CornettoPopRock is a series of concerts that will take place once a year in Karachi, Lahore and Islamabad specifically for university students.

Present at the star studded pink carpet were; Ali Azmat, Ali Hamza, Ali Noor, Komal Rizvi, Zoe Viccaji, UmairJaswal, Anoushey Ashraf, NidaAzwer, Munib Nawaz, AamnaAqueel, BeenishPervaiz, ShaziaNaz, Sana Fakhir, Saim Ali, AsadZaman, Nazneen Tariq, Merzia, ShanazRamzi, SohailJaved, AsmaSohail, Nausheen Shah, MomalShiekh, Maya Khan Rind, Tipu Sharif, Amaan Ahmed, Meera Ansari, OmraanShafeeq, AneelaMurtaza, Ahmed Godil, HiraHussain, Adnan Hussain, OvaisJaffer, Laika Hassan, RafiaRafeeq, MunnaMushtaq, MohsinFeroze, Mona Imran, AamirBaig amongst many others.

The concept behind this platform is to revive the pop & rock culture among the youth. The 2016 line up of performers includes maestros of the music fraternity such asAli Azmat, Komal Rizvi, Noori, UmairJaswal& Zoe Viccaji. There will also be two specular wild card performances byQ from JoSh and the Pakistani superstarAli Zafar.The #cornettopoprock concerts will be hosted by Pakistan’s most loved video jockey, Anoushey Ashraf.

The daring playfulness of Cornetto provides the young adults of Pakistan a much-needed platform to express their feelings and passions. Music is a form of art that gives expression towhat cannot be put into words, as well as what cannot remain silent. Cornetto has been associated with promoting young local talent since 2008 when it partnered with leading bands to release songs, followed by Cornetto Music Icons and very recently, the much celebrated filmKarachi Se Lahore.

Given the brand’s historic association with the music scenario in Pakistan, it is proud to announce Cornetto Pop Rock for the youth of the country, a platform dedicated to reviving music in Pakistan, armoured with an ensemble cast of artistes unlike any other. Towards this end, university students who are also music enthusiasts looking for their big break will be taken under the mentorship of renowned music icons of the country and will be provided a chance to not only learn from them but also play with them.

#cornettopoprock is set to release 6 Music Videos in May/June 2016 which includes three duets and three singles byPakistan’s biggest pop and rock idols. The duets include, for the first time ever the two rock legends Ali Azmat and Noori, the first international collaboration of Q from JoSh and Komal Rizvi, and the much-awaitedUmairJaswal and Zoe Viccaji. The singles will include songs by Ali Azmat, Noorie and UmairJaswal. The six music videos are conceptualized byEmpact and BB Events & PR and will be directed by the one and onlyAmaan Ahmed from Uncut Studios.

#Cornettopoprock will not only be showcasing the POP-ROCK culture through its music talent but also styling by Pakistan’s most renowned designers. The panel of designers includesNomi Ansari, Deepak Perwani, Munib Nawaz, and AamnaAqueel, with make up by celebrity stylist BeenishPervaiz.

#Cornettopoprock will be opening its doors to university bands by providing them a larger then life opportunity to open shows in Karachi, Lahore and Islamabad. Auditions for the bands will be heldin each of the three cities to choose the most deserving talent to open the #cornettopoprock concerts. These university bands will be given the opportunity to share the stage with Pakistani legends and showcase their talent.

Pop Rock Generation wouldn’t have been possible without the support of the dynamicMrAsad Malik (senior brand manager- Cornetto) who had the following to say on the occasion: “Cornetto is a brand that believes in helping youth express themselves. The most genuine form of this expression manifests itself through art forms – be it music, films, or other crafts. This year we have developed a very unique ‘pop rock’ platform which aims to rekindle the passion of music in colleges across Pakistan by combining the talents of some of the biggest musical stars of the country and giving college bands a chance to rub shoulders with them.”


I’m Arooj Atiq!
Digital Media specialist by profession, Blogger, Tea addict 🙂 Curious by nature , A crazy Cat lover , This blog is all about Lifestyle, beauty and happening around Pakistan & Dubai – UAE