Chalay Thay Saath Karachi Premiere held at Nueplex Cinema!

Director Umer Adil and Producer Beenish Umer of We Think Films in association with Hot Water Bottle Films premiered their feature film ‘Chalay Thay Saath’ in Karachi at Nueplex Cinema on Thursday 20th April 2017.

The film’s premiere which took place in Karachi was attended by notable socialites, members of the fashion and entertainment industry along with corporate personalities and esteemed members of the press including; Aamina Sheikh, Ali Kazmi, Alishba Yousuf, Asim Reza, Bilal Ashraf, Ehtesham Ansari, Faiza Saleem, Gohar Rasheed, Hira Tareen, Mikaal Zulfiqar, Mohib Mirza, Shahroz Sabzwari, Shamoon Binzubair, Sehrish Khan, Shehzad Sheikh and Shehryar Munawar just to name a few.

Chalay Thay Saath is a romantic-drama film which has been directed by Umer Adil, produced by Beenish Umer with Sheikh Shiraz Mubashir as the Executive Producer. The ensemble star cast includes Syra Shahroz, Kent S. Leung, Behrooz Sabzwari, Mansha Pasha, Zhalay Sarhadi, Shamim Hilaly, Osama Tahir, Faris Khalid and Sherbaaz Kaleem. Chalay Thay Saath is a feel-good film that depicts a journey of growth, friendship, love and loss, set in beautiful Gilgit- Baltistan region in the north of Pakistan. The film revolves around the character of Resham; a doctor who is on a trip home with her friends who have never been there before.

Speaking about ‘Chalay Thay Saath’, Film Director Umer Adil and Beenish Umer, Producer of Chalay Thay Saath have said, “Chalay thay Saath is a story of friends on a journey together, a physical journey as well as a more internal one of self-discovery. For both of us as Director and Producer, Chalay Thay Saath has been a journey of love, blood, sweat and tears- our heart and soul have gone into this story and making it come alive for the big screen. With the premiere yesterday and the nation wide release today, we hope to bring to the audience a feel good film, loveable characters, a heartfelt story set in a mesmerising backdrop of the gorgeous Gilgit-Baltistan region. We urge the Pakistanis out there to give it a chance and to go watch the film.”

With debutant filmmaker Umer Adil and Producer Beenish Umer behind the vision of the motion picture set to release on Friday 21st April 2017, the modern romantic film had Nabila Salon as the motion picture’s Official Hair & Make-up Partner along with Palwasha Yousuf for wardrobe Styling The script for Chalay Thay Saath has been penned by Atiya Zaidi, Sabina Islam of IMGC as the official global film distributor and all media management and consultancy by OUR Solution.

L’Oréal Professionnel hosted the finale of IT LOOKS 2017

L’Oréal Professionnel, the Parisian house of hairdressing, hosted the grand finale of global IT LOOKS for 2017 in Karachi on 24th April 2017 in collaboration with International Technical Consultant Tarek Rizk. The tailor made hair colors for the Spring Summer shows were Copper Foilyage and Nude Beige. Last year’s incredibly popular IT Girl and recently announced Local Spokeperson for L’Oréal Professionnel Hareem Farooq walked the show sporting the Copper Foilyage along with model Rehmat Ajmal who was seen sporting the Nude Biege as the second IT Girl.


Featuring the hair looks for Spring/Summer, the idea was to inspire salons to learn the high fashion, edgy and inspirational IT LOOKS for 2017. The event was held in Marriott, Karachi.


The event was opened by Emaan Ahmad Brand Manager L’Oreal Professionnel Hair Color and Tanzila Hashwani, Education Manager at L’Oreal Professionnel where they talked about the latest trends that came together to create IT LOOKS 2017. They spoke about how hair color is the new make-up and how the latest hair coloration trends are now inspired by make-up techniques like contouring, strobing amongst others. Tanzila then went to reveal the IT LOOKS 2017 with official images of Hareem Farooq in Copper Foilyage and Rehmat Ajmal in Nude Beige followed by a short beauty film introducing IT LOOKS 2017.


Tarek Rizk took the stage after and went on to discuss international trends and started a live demonstration by showing before images of models and then inviting them on stage to reveal their after looks followed by live styling and cutting before sending each model forward to walk down the ramp. The models with the same color family walked in pairs to demonstrate variations. The hair maestro styled 9 looks live on stage before inviting the IT GIRLS to the stage and styling their final looks before taking a grand final walk down the ramp with each IT GIRL on either side. Both IT GIRLS were dressed in Mango Pakistan which was the official wardrobe partner for the campaign.


The Copper Foilyage was created taking into account the fact that copper is the color of the season as spotted on the runways for Alexander Wang, Noon by Noor and Leanne Marshall. The colorists worked with a palette of red, gold and copper shades to sublime facial features and complexion. The Nude Beige has been inspired from the no make-up look trend that has taken the international fashion scene by storm as seen on ramp for designers like Dior, Chanel and Elie Saab who sent out their models in nude make up looks for a chic and natural effect.

The event was attended by multiple partnering salons like Meher Najeeb Salon, Toni & Guy South, Aliya Tipu and Annie’s Alle’nora amongst others. The event was also attended by social media bloggers from Karachi along with print journalists and broadcast channels.


In celebration of the finale, the brand team created a space for ‘Salon Emotion’, a new program that has been designed to reinvent the client’s journey in salon by redefining business and designing the salon in 7 steps. L’Oreal Professionnel is committed to the salon fraternity by bringing such innovative concepts to further push the boundaries of the beauty industry in Pakistan.

Cereal Entertainment presents Pujaran on Tv One

Pujaran – Synopsis


A woman’s passion for money threatens to destroy many lives.


The beautiful Madiha marries Ramis for his wealth.

Then destiny brings Abis closer to her.

But Abis is married to her best friend Haniya.

Will Madiha accept her fate? Or will she fight for what she loves?


Character Sketches


Madiha : Abeautiful young woman who yearns to acquire wealth and status. Coming from a deprived low middle class background, Madiha is not mean by nature but she is determined to break away from her environment even if it means making tough choices.  Her innocent looks and humble manner make her seem helpless and vulnerable – something she uses to get what she wants.


Ramis : Sober and responsible Ramis is a caring son and loving brother. He has become a workaholic because he doesn’t want to burden his younger brother Abis with business matters. This untiring devotion to work leads to major health issues which he ignores. On meeting Madiha , he is charmed by her beauty and  innocence and decides to give her all the happiness he can—

because his trusting nature cannot see that she is drawn to

him for his money.


Abis : Ramis’s younger brother who believes in living life to the fullest. A lively young man with a naughty sense of humour, Abis

is romantically involved with his cousin Haniya and wants to marry her some day. When fate brings him closer to Madiha he is unable to see her true colours and finds himself in a difficult and dangerous situation. Although he is not a petty man, Abis hates deceit and believes in punishing anyone who has harmed him.


Haniya : Gentle and kind Haniya is a good friend to all but has a close relationship with Madiha. Despite knowing of Madiha’s modest background, she suggests her name to Ramis’s mother when his marriage is being planned. She endures many hardships later on because of Madiha but does not expose her friend often forgiving her for her thoughtless behavior.

Teaser 1:





Teaser 2:





Teaser 3:





Teaser 4:




Untitled-1vlcsnap-2017-03-28-18h43m29s922eunnamed unnamed (1) unnamed (7) unnamed (6) unnamed (5) unnamed (4) unnamed (3) unnamed (2) unnamed (8) unnamed (9) unnamed (10) unnamed (11) unnamed (12) unnamed (13)

Trailer Launch of Actor-In-Law

The cast and crew of the upcoming movie Actor-In-Lawmet the print, social and electronic media here today at a local five star hotel, for its trailer launch.


The film directed byNabeelQureshi and produced by Fizza Ali will be distributed locally and internationally by Urdu 1 Pictures. The stellar cast boasts Fahad Mustafa alongside Mehwish Hayat as the leads, whileinternational film stars Alyy Khan and the legendary Om Puri, who will be making his film debut in the Pakistani film industry with this film, complete the ensemble.


The event opened with a brief introduction of the cast and crew of the film as Shanaz Ramzi, CEO STARLINKS PR and Events invited them on stage. Among those who spoke on the occasion were Nina representing Urdu 1 Pictures, the producer Fizza Ali followed by the director Nabeel Qureshi. The film’s trailer was unveiled before a delighted audience after which Alyy Khan, MehwishHayat and Fahad Mustafa talked about their experiences on the sets, their characters and what it was like working with Om Puri sahib.

An animated question and answer session followed after which Ms Shanaz Ramzigave a vote of thanks.


The trailer launch and press conference was followed by a sumptuousiftar and dinner.


The movie is set to release nationwide on Eid-ul-Azha 2016.

The PR of the event was handled by Starlinks PR and Events.

Fiza Ali Meerza and Nabeel Qureshi

Fahad Mustafa, Mehwish Hayat and Rana Kamran, Director of Photography of the Film, Actor in Law


Khaamta Handcrafted launches its new Pret Line

Khaamta handcrafted held the much-awaited launch of its new pret line

and the grand opening of its flagship store in Karachi at Zamzama Mall, which was well-

attended by a large number of print, electronic and social media, along with Karachi’s well

known socialites and celebrities.

Speaking to the guests present at the opening Ghazala Saifi owner of Khaamta Handcrafted

elaborated on how Khaamta strives for perfection from the use of its thread to the weave of its

fabric to bring together an ensemble that is unique and memorable. Models Asif Rehman,

Saima Haroon, Saima Azhar and actor Tipu Sharif were seen mingling with guests, sporting

Khaamta creations. Khaamta is certainly on its way to becoming a sought-after brand

synonymous with handcrafted perfection.

The PR and monitoring of the event was handled by Starlinks PR and Events.

Lazy Me – Love Kellogg’s

Oh yeah I am a die heart fan of Kellogg’s Crunchy Muesli  its not just a pouch of corn flakes its a full meal treat with Raisins, bananas, coconut,cranberries, apples The way I like to eat Kellogg’s is just some warm milk and a bowl full of my healthy diet meal. No I dont like Kellogg’s just because I am too lazy to make food for me I like it because it’s makes me feel full and light at a time and yes its portable I can eat while working on laptop the mild sweet and crunchy taste satisfies my sugar cravings and hunger.


My Detox love

My love for detox routine is certain its a part of my daily routine and makes me feel pampered …. yes It gives me a feel of well being.

Reasons why I love detox

It Boosts my Energy
Rids the Body of Any Excess Waste
Helps with Weight Loss I believe
Stronger Immune System
Improved Skin
Better Breath
Promotes Healthy Changes
Healthier Hair
Lighter Feeling
Anti-Aging Benefits
Improved Sense of Well being what else you NEED ?

My Detox Recipe


Making detox water is as simple as nothing it includes Water, Cucumber ,Lemon , Mint leaves, Some times I add chopped Ginger .


Instagram Rock stars


@ atifaslam

Followers: 1.1 M

Atif’s Instagram feed is a virtual  travel diary  you will find his  family moments as well.


@ ali_zafar

Followers: 709k

Ali is rocking instagram with his event performances feed.



@ fawadkhan81

Followers: 424k

His feed is full of Bollywood tales you’ll love to double tap !




Followers: 520k

Mehreen Syed is one of the top Pakistani models.  She is truly a beauty diva, you will find her Instagram buzzed with   gorgeous shots from her modeling career

Caution : She is hot !



Followers: 289k

Hamza’s Instagram account is buzzed with fans hits & comments with only 85 posts.

A Companion to the Historical Film

Anjum Shehzad teams up with Sarmad Sehbai for “MAH-E-MIR”

Anjum Shehzad prefers to be in a league of his own, unlike other Pakistani filmmakers! Yes, our very own Bobby from Famous Old Pakistani Comedy Drama Family Front. The director who’s totally engrossed in the making of Mah-E-Mir.

The veteran poet, dramatist, film and theatre director Sarmad Sehbai has brilliantly scripted the film based on the struggles of a contemporary poet and draws parallels with the life of Mir Taqi Mir

Gone are the days when every other Pakistani movie was “Maula jatt Noori Nath Style”

Pakistani cinema is back with a bang with some praise worthy movies over the past years.

With most released films in 2015. Three of which were massive blockbusters, the most awaited revival of  Pakistani cinema is happening, Slowly but Steadily.

We see a new Pakistani movie every so often with a great script and a better direction.

Mah-e-Mir a movie based on the life of a contemporary poet of present times and how his life draws parallel with the legendary literary figure, Mir Taqi Mir, is yet another film every movie enthusiast is looking forward to this year. Releasing on May 5th in the UAE and across Pakistan on May 6th 2016, Mah-e-Mir shows potential with its astral cast and production crew.

3 4 6 7 8

Written by Sarmad Sehbai, poet, playwright, film and theater director and directed by the popular Anjum Shahzad who has raised a name for himself as a very talented director with in a short period of time.

Some of his notable works include dramas like Thoda Toda PyarKhuda aur Mohabbat and Mirat Ul Uroos that highlight some sensitive issues along with other topics.

A lasting legacy to be celebrated, some of Mir’s impeccable and notable couplets like:

 “Hasti apni habab ki si hai, Yeh numaish ik serab ki si hai”

 “Ibtidaa-e-ishq hai rotaa hai kyaa, Aage aage dekhiye hotaa hai kyaa”

The movie has used poetry of course  by Mir and sung by. BinaRajab AliFarid AyazAbu Muhammad Qawal and Shafqat Amanat Ali Khan

The first video song of Mah-e-Mir “Us Ka Kharam” is out.

The first look and complete song line-up of Mah-e-Mir would be available digitally for all to view and download, and would be the first of a series of videos to go digital daily till all the music will be available on the internet.

2 5


Miraqasm Media will soon be releasing Mah-e-Mir to honor the legend of Urdu literature.

The Film will be distributed by HUM FIMS & EVEREADY GROUP OF COMPANIES.  The PR of MAH-E-MIR is handled by STARLINKS PR

This will be the first time that a movie that shows a par with a contemporary poet of present and Mir Taqi Mir’s life, will hit the silver screens, produced by Sahir Rasheed and Khurram Rana.

What’s more, the coveted avatar of Mir/Jamal in the movie is donned by Fahad Mustafa. Alongside him is the cream of the crop Iman Ali as Mir’s courtesan loverSanam Saeed as Naina Kanwal and Aly Khan as Nawab Sahab with Manzar Sehbai and Huma Nawab.

The story follows the struggle of the contemporary poet and draws parallels with events in Jamal’s life, his dilemma in relationships and his career as a poet.

This alone creates enough eagerness to go watch MAH-E-MIR.

My sleek hair experience with “Jose Eber Ceramic Iron”

Brand Jose Eber Ceramic

Product : Pink Zebra 1.25 “

Results: Satisfactory

Being a fan of Zebra print this Jose Eber Ceramic Flat iron clicked me most when I was looking for a ceramic flat iron for gentle hair ironing. Many electronic brands claim they have ceramic iron with the best results but keep in mind if they are thinly ceramic coated they will soon fade away and the harsh metal coat will burn your hair layers as a result.


This Jose Eber Pink Ceramic Iron is love I apply my all time favorite Gliss Kur serum to add extra shine in my hair after ironing

When trying out the iron in my hands for the first time (Oh excited me ), I noticed that the ceramic plates close all the way properly when I clamp down the main reason to switch my hair iron brand. My hair is medium thick and 1.25 Inch flat iron is the best selection to iron my hair.

The thing I like most about my newish invention Jose Eber Ceramic Iron is its very gentle that assure me my hair not gona damage and the smooth flat iron surface make it quicker and easier to iron. And being very selective about hair styling machines I prefer to curl my hair with my iron and it really gives amazing results.


Some hair Ironing tips

Always use heat protection serum or spray before using a straightening iron to protect frizzy hair from styling heat iron. Never go above 365 degree heat. Use comb and iron at the same time for best results


Why Ceramic?

Always prefer pure ceramic hair iron to avoid hair damage metal iron subject to worst hair damage. Ceramic is naturally hygienic, protects hair color and prevents fading leaving hair shiny and absolutely frizz free. But keep in mind ceramic iron needs extra care like your hair does.


So try out Jose Eber Pink Zebra Ceramic iron to indulge in the sleek hair experience , To get this amazing hair styling diva at your door step order via Areej Al Noor to practice amazing online shopping experience.